Because we work differently than other companies in the business. We still do sales meetings and educational visits regularly, the “old fashioned way”. Personal relationship is key for us and the products we represent are our heroes. This approach has given us a good reputation in the industry as well as a strong and reliable distribution network in Scandinavia.

We will always maintain a size of our company that allows a close relation to the products that we represent. Everyone at Futureware has experience from end user sales in music stores, this gives us an unique understanding of the mindset of our customers and the challenges they face everyday in their stores.

And, we are of course also musicians ourselves and love gear!